Consistency Builds Trust

Preparing for this evenings Mastermind group meeting on Consistency Builds Trust from The Referral Engine by John Jantsch, I was struck by a few things.

First, I am reminded about the importance of repetition in your marketing message. For example, one of the headlines I’ve been using in my marketing message to Sellers is “Discover How To Sell Your Home, For Top Dollar, in the Ideal Time, With Minimal Hassle” as showin in the postcard below.

8x8 Seller Postcard - Front

8x8 Seller Postcard - Back

For additional marketing I do, I should include that same headline to consistently use the same message over and over.

See also…