Real Estate Agent Listing Syndication Checklist

Use the Real Estate Agent Listing Syndication Checklist when you have a new listing and you want to set it up to be syndicated out to the most popular real estate websites to maximize exposure.

  • Login into Postlets to create an ad to run on CraigsList
    • I usually run the CraigsList ad at this point too and then keep it active by using the “renew” ad feature on CraigsList to keep it active on CraigsList.
    • IMPORTANT NOTE: The Postlets ad is just one type of ad that I run for the property. I run other, very different ads as well which I cover in other checklists like the Real Estate Agent Classified Ads To Find Buyer Clients Checklist.
  • On Step #6 of creating your Postlets ad, you will be given the option to syndicate the property to other websites under the section Automated Syndication. I usually keep ALL selected to maximize the marketing exposure for my seller clients. That will syndicate out to:
    • Zillow/Yahoo!
    • Oodle
    • Vast
    • HotPads
    • Backpage
    • Trulia
    • ByOwnerMLS
    • Enormo
    • DotHomes
    • FrontDoor
  • If you are a member of the National Association of Realtors® there is an option when entering your home into IRES (not Postlets) to have your listing syndicated to at that time.


  • As an alternative some real estate agents use ListHub as a service for doing this.
  • As of August, 2015 we use our local MLS to do the syndication automatically.

Related Resources to Real Estate Agent Listing Syndication Checklist

Back: Real Estate Agent Listing Add To MLS Checklist
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Forward: Real Estate Agent Listing Yard Sign Checklist

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