Real Estate Agent Marketing To Your Existing Contacts Checklist

Use the Marketing To Your Existing Contacts Checklist to market yourself consistently to the people that already know you. If you are familiar with The Millionaire Real Estate Agent book this is the marketing to your Met Database.

  • Weekly Postcard Checklist
  • Go through your Highrise contact database and process approximately 1/4 of all your follow up for the week each day. This will allow you to get through all your contacts each week. Process them in the following order:
    • All tasks that are flagged as IMPORTANT first.
    • All tasks that are not flagged as anything next.
    • All tasks that are flagged as FLEXIBLE next.
  • Here are some possible topics and email templates to use with AutoHotKey:
    • Send a note, email or call about a listing you have if it could be a good match for one of your contacts.
    • Send a note, email or call about a listing you have and ask if they happen to know anyone that it would be a good fit for.
    • Send a note, email or call about a listing another agent has that you’ve previewed or determined is a great buy and ask if they happen to know anyone that it would be a good fit for.
    • Send a note, email or call about a new article your wrote or posted on your blog or updated stats you’ve added.

Recommendations For Staying In Touch

Brian Buffini in his book Work By Referral suggests that you:

  • Write 3 personal notes a day
  • Make 5 check-in calls
  • Add one person to your database

Ninja Selling suggests that you:

  • Write 3 personal notes a day
  • Talk to 10 people per day
  • Add one person to your database

Resources Related to Marketing To Your Existing Contacts Checklist

Daily Marketing Checklist
Marketing Your Listings Checklist Marketing For Buyer Clients Checklist

See also…

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